INSTANT MOBILE ROADWORTHY - CASE STUDY

Organic Visitors Increased by 67%, Located in Target Local Cities

When this client first approached us, they had an outdated website with only a trivial volume of content on it. They were hardly discoverable online and in their competitive market, this was a major issue. The client didn’t have much know-how about Google, but their primary target was to receive phone calls from their customers.

Total Clicks

1.35K

Total Impressions

120K

Average CTR

1.1%

Average Position

28.3

Project Overview

Instant Mobile Roadworthys is a local business based in Gold Coast, providing instant mobile roadworthy certificates in Gold Coast and the adjacent areas. From first-rated vehicle inspection services to professional servicing of the vehicles, they’ve offered their wide range of services for multiple years.

Despite its success over the years, Instant Mobile Roadworthys wanted to raise its brand awareness and develop its clientele by generating a robust local online presence.

Extraordinarily we could witness a 200% increase in Goal Conversions in the first month itself.

Execution

Once the on-page elements were addressed we moved right into a local SEO strategy to assist build up their inbound linking profile. We built new local citations, claim existing ones and updated all information, wrote press releases, conducted a blog writing campaign and wrote high quality articles.

When starting work with this client one of the first red flags we noticed was that all the services were grouped onto one main service page in bullet point format. This category of exercise is usual for local businesses but can be damaging for long term SEO. We instantly had the services segmented onto their own pages. Next, we started with keyword research.

To sum up, here are the steps we conducted:

• Step #1 – Run a comprehensive technical SEO Audit using Screaming Frog and Implement Fixes.
• Step #2 – Keyword Research.
• Step #3 – Bring up-to-date the design of extensive content to resemble a landing page.
• Step #4 – Local optimization of the site (On-Page SEO)
• Step #5 – build local SEO citations.
• Step #6 - Higher buzz about your product or services in local area.

Results

Instant Mobile Roadworthys has verified that at present they are averaging over one new paying client (actual paying client not lead) per day which is helping the utilize their staff for more hours in the day.

Read more about our Case Studies from past clients.

If you think your business could profit from an upsurge in organic traffic from search engines, feel free to give iSquad a call and we can exchange unique SEO ideas for your business.

Testimonials

Learn it from the Horse’s Mouth

We have so far worked on more than 975 projects and all of them were sheer successes. However, it is always more believable if you get to know the success stories of the clients directly from them.

"A methodical incorporation of all the latest technologies has enabled me to progress multiple times in my business digitally. Guys from iSquad have been highly knowledgeable and friendly people who gave an impressive transformation to my website alongside making my business move a step ahead.""

Umesh

"Voicing my real story helped me in taking my business headlong. iSquad helped me in managing my business which heavily depended on social media. They helped me strategize and cater to the right set of audiences. This way I could see my profit margins improving."

David

"Experiencing such effective client support and performance at this rate was highly impressive. My website visibly gained momentum once I’d started working with iSquad. Happy with their work."

Nitin

"My website rankings have improved substantially after I had started to work with iSquad. I have a local e-commerce website which I started 5 years ago. But my profit margins were dwindling and I was pretty disappointed with the previous digital marketing company I had collaborated with. iSquad did a great job in terms of analysis, web development, and google ranking. Thanks, a tonne guys, couldn’t ask for more!"

Altaf

"They have got a very amicable team which delivers on time. Their approach is straightforward and accurate. The best part was they did not give me false hopes and kept the expected results realistic. My revenue has started to show signs of improvement and I’d love to continue working with Team iSquad."

Stuart

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